F/Nazca Saatchi & Saatchi created a compelling metaphor for the plight of the rainforest in this moving animated short directed by Rene Sampaio and Javier Lourenço for Fundacao Sos Mata Atlantica, a Brazilian NGO striving to preserve the country's flora and fauna as urban sprawl takes over Sao Paolo. Here, plants are portrayed as the casualties of war, pummeled by gunfire and replaced with metropolitan sprawl.

 

Agency:
F/Nazca Saatchi & Saatchi

Client:
Fundacao Sos Mata Atlantica

Creative Directors:
Fabio Fernandes
Eduardo Lima
Theo Rocha

Head of Art:
Joao Linneu

Copywriter:
Thiago Espeche

Art Director:
Fabiano de Queiroz

Media:
Lica Bueno
Rafaela Queiroz
Juliana Cabral

Planner:
Jose Porto
Monica Bauer

Agency Producer:
Gisele Campos

Production Company:
Fulano Filmes / Flamboyant Paradise

Directors:
Rene Sampaio
Javier Lourenço

Animation:
Flamboyant Paradise
Julio Azamor
Fulano Filmes

Post Production:
Flamboyant Paradise
Julio Azamor
Fulano Filmes

Sound House:
TDL